Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills / by Anne Katrine Lund, Mette Refshauge.

Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced wit...

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Bibliographic Details
Main Authors: Lund, Anne Katrine (Author), Refshauge, Mette (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:1st ed. 2024.
Series:Future of Business and Finance,
Subjects:
Communication in organizations.
Communication.
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