Wentworth
Institute of Technology
Chocolate Fortunes : the Battle for the Hearts, Minds, and Wallets of China's Consumers.
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
2009.
|
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
| Summary: | As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players--Hershey, Nestl?e, Cadbury, Mars, and Ferrero--and the trials they face as th. |
|---|---|
| Physical Description: | 1 online resource (257 pages) |
| ISBN: | 081441432X 9780814414323 |
| Source of Description, Etc. Note: | Print version record. |