Wentworth
Institute of Technology
Chocolate Fortunes : the Battle for the Hearts, Minds, and Wallets of China's Consumers.
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
2009.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |