Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens.

Analytics in a big data world : the essential guide to data science and its applications /

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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...

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Bibliographic Details
Main Author: Baesens, Bart
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2014]
Subjects:
Big data.
Management > Statistical methods.
Management > Data processing.
Decision making > Data processing.
Online Access: Full text (Wentworth users only)

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