Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner.

Integration marketing : how small businesses become big businesses--and big businesses become empires /

Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's. According to Mark Joyner, it's "Integration Marketing." Ob...

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Bibliographic Details
Main Author: Joyner, Mark
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, ?2009.
Subjects:
Strategic planning.
Marketing.
Small business.
Big business.
Marketing
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