Global consumer behavior / edited by Chantal Ammi.

Global consumer behavior /

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every sc...

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Bibliographic Details
Other Authors: Ammi, Chantal
Format: Electronic eBook
Language:English
Published: London ; Newport Beach, CA : ISTE, ?2007.
Subjects:
Consumer behavior.
Consumer behavior > Cross-cultural studies.
Consumers > Social aspects.
Internet marketing.
Online Access: Full text (Wentworth users only)

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