Social Media Monetization Platforms, Strategic Models and Critical Success Factors / by Francisco J. Martínez-López, Yangchun Li, Susan M. Young.

Social Media Monetization Platforms, Strategic Models and Critical Success Factors /

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives...

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Bibliographic Details
Main Authors: Martínez-López, Francisco J. (Author), Li, Yangchun (Author), Young, Susan M. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Future of business and finance.
Subjects:
Marketing.
Social media.
Consumer behavior.
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