Case studies in entrepreneurship / Marlene M. Reed, D.B.A (Entrepreneur in Residence, Department of Entrepreneurship and Corporate Innovation, Hankamer School of Business, Baylor University), Rochelle R. Brunson (PhD, Clinical Associate Professor for Apparel Merchandising, Department of Human Sciences and Design, Robbins College of Health and Human Sciences, Baylor University, US).

Case studies in entrepreneurship /

"Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs....

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Bibliographic Details
Main Authors: Reed, Marlene M. (Author), Brunson, Rochelle R. (Author)
Corporate Author: EBSCOhost (Firm)
Format: Electronic eBook
Language:English
Published: Cheltenham, Gloucestershire, UK ; Northampton, Massachusetts : Edward Elgar Publishing, 2021.
Subjects:
Entrepreneurship.
Electronic books.
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