The Strategy Planning Process Strategic Analyses, Objectives, Options and Projects / by Rudolf Grünig, Richard Kühn, Dirk Morschett.

The Strategy Planning Process Strategic Analyses, Objectives, Options and Projects /

Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the authors...

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Bibliographic Details
Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author), Morschett, Dirk (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:3rd ed. 2022.
Subjects:
Strategic planning.
Leadership.
Management.
Operations research.
Entrepreneurship.
New business enterprises.
Marketing.
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