Customer Relationship Management : Getting It Right! /
Build a winning CRM program-one step at a time. This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows how to identify the elements of CRM most crucial to your org...
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Main Author: | |
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Corporate Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
[Place of publication not identified] :
Pearson,
2002.
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Edition: | 1st edition. |
Series: | Hewlett-Packard professional books.
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |