Customer Relationship Management : Getting It Right! / Kincaid, Judith.

Customer Relationship Management : Getting It Right! /

Build a winning CRM program-one step at a time. This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows how to identify the elements of CRM most crucial to your org...

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Bibliographic Details
Main Author: Kincaid, Judith (Author)
Corporate Authors: Safari, an O'Reilly Media Company, Knovel (Firm)
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] : Pearson, 2002.
Edition:1st edition.
Series:Hewlett-Packard professional books.
Subjects:
Customer relations > Management.
Electronic books.
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