Stranded in the Nyiri Desert : a group case study / Matthew J. Drake ; Aimee A. Kane and Mercy Shitemi.

Stranded in the Nyiri Desert : a group case study /

This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire d...

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Bibliographic Details
Main Authors: Drake, Matt (Matthew J.) (Author), Kane, Aimee A. (Author), Shitemi, Mercy (Author)
Corporate Author: Knovel (Firm)
Format: Electronic eBook
Language:English
Published: Upper Saddle River, New Jersey : Pearson, [2014]
Subjects:
Industrial management.
Electronic books.
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