Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science /
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This...
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Corporate Authors: | , |
Other Authors: | , , , |
Format: | Electronic eBook |
Language: | English |
Published: |
Boca Raton, FL :
Productivity Press,
2022.
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Subjects: | |
Online Access: |
Full text (WIT users only) |