Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science / edited by Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc.

Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science /

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This...

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Bibliographic Details
Main Author: Marc, Lim Weng (Author)
Corporate Authors: Knovel (Firm), CRC Press
Other Authors: Bhattacharyya, Jishnu (Editor), Dash, Manoj Kumar (Editor), Hewege, Chandana (Editor), Makam, Sathyaprakash Balaji (Editor)
Format: Electronic eBook
Language:English
Published: Boca Raton, FL : Productivity Press, 2022.
Subjects:
Marketing > Case studies.
Social responsibility of business > Case studies.
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