Wentworth
Institute of Technology
The Third Screen
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback....
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic Audio |
| Language: | English |
| Published: |
Ascent Audio,
2017.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: |
Streaming audio (Wentworth users only) |
MARC
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| 520 | |a With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. | ||
| 533 | |a Electronic reproduction. |b Boston, MA : |c Safari, |n Available via World Wide Web. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 542 | |f Copyright © Ascent Audio | ||
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| 588 | 0 | |a Online resource; Title from title page (viewed October 20, 2017) | |
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