Wentworth
Institute of Technology
The Third Screen
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback....
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| Format: | Electronic Audio |
| Language: | English |
| Published: |
Ascent Audio,
2017.
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| Edition: | 1st edition. |
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| Online Access: |
Streaming audio (Wentworth users only) |