Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 /
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brand...
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Other Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2021.
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Edition: | 1st ed. 2021. |
Series: | Springer proceedings in business and economics.
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |