Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad.

Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 /

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brand...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor), Gázquez Abad, Juan Carlos (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:1st ed. 2021.
Series:Springer proceedings in business and economics.
Subjects:
Branding (Marketing)
Customer relations—Management.
Motivation research (Marketing)
Internet marketing.
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