Wentworth
Institute of Technology
Customer relationship management : how to develop and execute a CRM strategy /
CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more tractio...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press, LLC,
2021.
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| Edition: | First edition. |
| Series: | Marketing collection.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |