Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour / by Giovanni Mattia, Alessio Di Leo, Ludovica Principato.

Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour /

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce webs...

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Bibliographic Details
Main Authors: Mattia, Giovanni (Author), Di Leo, Alessio (Author), Principato, Ludovica (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:1st ed. 2021.
Subjects:
Internet marketing.
Customer relations—Management.
Motivation research (Marketing)
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