Customer Relationship Management Systems Handbook.

Customer Relationship Management Systems Handbook.

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...

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Bibliographic Details
Main Author: Sharp, Duane E.
Corporate Authors: Knovel (Firm), CRC Press
Format: Electronic eBook
Language:English
Published: London : CRC Press, 2002.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
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