Advances in Digital Marketing and eCommerce First International Conference, 2020 / edited by Francisco J. Martínez-López, Steven D'Alessandro.

Advances in Digital Marketing and eCommerce First International Conference, 2020 /

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor), D'Alessandro, Steven (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:1st ed. 2020.
Series:Springer proceedings in business and economics.
Subjects:
Marketing.
Electronic commerce.
Information technology.
Business—Data processing.
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