Wentworth
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Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very di...
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
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| Edition: | 1st ed. 2019. |
| Series: | European Advertising Academy.
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| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |