Wentworth
Institute of Technology
Real-Time Marketing & PR How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now /
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. &qu...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
John Wiley & Sons,
2010.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |