Wentworth
Institute of Technology
Pricing for Profit
Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you shoul...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Kogan Page,
2013.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |