Key Account Management, 5th Edition Cheverton, Peter.

Key Account Management, 5th Edition

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it i...

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Bibliographic Details
Main Author: Cheverton, Peter (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic eBook
Language:English
Published: Kogan Page, 2012.
Edition:5th edition.
Subjects:
Industrial management.
Electronic books.
Online Access: Full text (Wentworth users only)

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