Innovative B2B Marketing

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.

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Bibliographic Details
Main Author:	Hall, Simon (Author)
Corporate Author:	Safari, an O’Reilly Media Company
Format:	Electronic eBook
Language:	English
Published:	Kogan Page, 2017.
Edition:	1st edition.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Full text (Wentworth users only)

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