Develop Your PR Skills Richardson, Neil.

Develop Your PR Skills

Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability...

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Bibliographic Details
Main Authors: Richardson, Neil (Author), Laville, Lucy (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic eBook
Language:English
Published: Kogan Page, 2010.
Edition:1st edition.
Subjects:
Industrial management.
Electronic books.
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