Wentworth
Institute of Technology
Customer Innovation
A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy ar...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Kogan Page,
2014.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |