Wentworth
Institute of Technology
Copywriting, 2nd Edition
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, compa...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Laurence King,
2012.
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| Edition: | 2nd edition. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |
MARC
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| 520 | |a Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. | ||
| 533 | |a Electronic reproduction. |b Boston, MA : |c Safari, |n Available via World Wide Web. |d 2012. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 542 | |f Copyright © Laurence King |g 2012 | ||
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