Copywriting, 2nd Edition

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, compa...

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Bibliographic Details
Main Author: Shaw, Mark (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic eBook
Language:English
Published: Laurence King, 2012.
Edition:2nd edition.
Subjects:
Online Access: Full text (Wentworth users only)