Copywriting

Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communicati...

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Bibliographic Details
Main Author: Shaw, Mark (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic eBook
Language:English
Published: Laurence King, 2009.
Edition:1st edition.
Subjects:
Online Access: Full text (Wentworth users only)