Consumer India Inside the Indian Mind and Wallet /

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking...

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Bibliographic Details
Main Author: Sinha, Dheeraj (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic eBook
Language:English
Published: John Wiley & Sons, 2011.
Edition:1st edition.
Subjects:
Online Access: Full text (Wentworth users only)