Wentworth
Institute of Technology
Advertising for People Who Don't Like Advertising
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name i...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Laurence King,
2012.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: |
Full text (Wentworth users only) |