A/B Testing, A Data Science Perspective
Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing sta...
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Main Author: | |
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Corporate Author: | |
Format: | Electronic Video |
Language: | English |
Published: |
O'Reilly Media, Inc.,
2015.
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Edition: | 1st edition. |
Subjects: | |
Online Access: |
Streaming video (Wentworth users only) |