A/B Testing, A Data Science Perspective

Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing sta...

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Bibliographic Details
Main Author: Qian, Lisa (Author)
Corporate Author: Safari, an O’Reilly Media Company
Format: Electronic Video
Language:English
Published: O'Reilly Media, Inc., 2015.
Edition:1st edition.
Subjects:
Online Access: Streaming video (Wentworth users only)