Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / edited by Nina Krey, Patricia Rossi.

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about cust...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Krey, Nina (Editor), Rossi, Patricia (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Subjects:
Customer relations-Management.
Motivation research (Marketing)
Internet marketing.
Big data.
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