Service Innovation in Agricultural Business Exploring the Influence of Digital Information Technologies / by Sebastian Gack.

Service Innovation in Agricultural Business Exploring the Influence of Digital Information Technologies /

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is...

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Bibliographic Details
Main Author: Gack, Sebastian (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Series:BestMasters.
Subjects:
Agriculture > Economic aspects.
Management.
Entrepreneurship.
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