Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith.

Email marketing in a digital world : the basics and beyond /

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This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.

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Bibliographic Details
Main Authors: Hanna, Richard (Author), Swain, Scott D. (Author), Smith, Jason (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Business Expert Press, 2016.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Internet marketing.
Electronic commerce.
Electronic mail messages.
Electronic Mail.
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