An introduction to survey research /

This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and in...

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Bibliographic Details
Main Authors: Cowles, Ernest L. (Author), Nelson, Edward (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Quantitative approaches to decision making collection.
Subjects:
Online Access: Full text (Wentworth users only)