Wentworth
Institute of Technology
The Power of Conversation /
Advertisements haven’t disappeared from TV just yet, but brand wars are now taking place on a different screen. The war being waged is a digital one. No brand can ignore the power of social networks—2 billion users in the world, an unbelievable sounding board. Social media has changed the rules of c...
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| Corporate Author: | |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
CINEFETE,
[2016]
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| Series: | Business Revolution.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |