Language in International Business Developing a Field / edited by Mary Yoko Brannen, Terry Mughan.

Language in International Business Developing a Field /

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcase...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Brannen, Mary Yoko (Editor), Mughan, Terry (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Series:JIBS special collections.
Subjects:
Business.
International business enterprises.
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