Luxury Brands in China and India by Glyn Atwal, Douglas Bryson.

Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic imp...

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Bibliographic Details
Main Authors: Atwal, Glyn (Author), Bryson, Douglas (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Subjects:
Business.
Internet marketing.
Globalization.
Markets.
Industries.
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