Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? / by Steven Walden.

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? /

Customer experience management is not about managing every objective “experience” your customers have with you. It’s about understanding, measuring and creating “experiences” that customers “value”. So while service and efficiency are wonderful things, they represent "business as usual"; t...

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Bibliographic Details
Main Author: Walden, Steven (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Subjects:
Business.
Customer relations > Management.
Leadership.
Organization.
Planning.
Management.
Industrial management.
Big data.
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