Wise Family Business Family Identity Steering Brand Success / by Joachim Schwass, Anne-Catrin Glemser.

Wise Family Business Family Identity Steering Brand Success /

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and,...

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Bibliographic Details
Main Authors: Schwass, Joachim (Author), Glemser, Anne-Catrin (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Small business.
Family-owned business enterprises.
Leadership.
Social responsibility of business.
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