Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...
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Format: | Electronic eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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Series: | Media business and innovation.
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Online Access: |
Full text (Wentworth users only) |