Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exo...
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Format: | Electronic eBook |
Language: | English |
Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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Series: | Business Analytics.
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Subjects: | |
Online Access: |
Full text (Wentworth users only) |