Successful Social Media and Ecommerce Strategies in the Wine Industry edited by Gergely Szolnoki, Liz Thach, Dani Kolb.

Successful Social Media and Ecommerce Strategies in the Wine Industry

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling pl...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Szolnoki, Gergely (Editor), Thach, Liz (Editor), Kolb, Dani (Editor)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Social media.
Marketing.
Internet marketing.
Public relations.
Electronic commerce.
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