Extending the Business Network Approach New Territories, New Technologies, New Terms / edited by Peter Thilenius, Cecilia Pahlberg, Virpi Havila.

Extending the Business Network Approach New Territories, New Technologies, New Terms /

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Thilenius, Peter (Editor), Pahlberg, Cecilia (Editor), Havila, Virpi (Editor)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Customer relations > Management.
Globalization.
Markets.
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