Entrepreneurial Marketing for SMEs by Luca Cacciolatti, Soo Hee Lee.

Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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Bibliographic Details
Main Authors: Cacciolatti, Luca (Author), Lee, Soo Hee (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
Subjects:
Business.
Marketing.
Small business.
Management.
Leadership.
Organization.
Planning.
Development economics.
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