Wentworth
Institute of Technology
Just Do It
When Lance Armstrong gave a press conference announcing that he had cancer, Nike bought it and used it for their 'Just Do It' campaign. Exploitive? Impressive? Our experts discuss whether or not this was an effective brand message and discuss other famous and provocative ads from Honda, Vo...
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| Format: | Electronic Video |
|---|---|
| Language: | English |
| Published: |
[Place of publication not identified] :
Tricon Films Inc.,
[2007]
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| Series: | Ad persuasion.
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| Subjects: | |
| Online Access: |
Streaming video (Wentworth users only) |