Evil by design : interaction design to lead us into temptation / Chris Nodder.

Evil by design : interaction design to lead us into temptation /

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Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than...

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Bibliographic Details
Main Author: Nodder, Chris
Format: Book
Language:English
Published: Indianapolis, IN : Wiley, [2013]
Edition:1st ed.
Subjects:
Interactive multimedia.
Web sites > Design.
User interfaces (Computer systems) > Design.
User interfaces (Computer systems) > Psychological aspects.
Persuasion (Psychology)

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Call Number: 006.7 .N63 2013
006.7 .N63 2013 Available

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